A book moment with Paul Anthony
Paul Anthony of Full Force shares a moment with Gotta Laugh to Keep from Crying.
Watch on Instagram ↗Early Black Friday Sale
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Black-owned streetwear, hoodies & meaningful gifts
Wear your story with Urban X. Explore Legacy hoodies and sweatshirts, statement snapbacks, signed books and personalized gifts.
Best Seller “Legacy Collection”
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(Hoodie) Urban X Athletic Club
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(Hoodie) ICON: Not Everyone Gets Here
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(Hoodie) Built Different: Urban X Approved
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(Hoodie) LEGACY
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(Hoodie) EYE AM Embroidered
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(Hoodie) NEW - Eye Konic Drip (Patch)
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(Hoodie) EYE Am Black Bold
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(Hoodie) NEW - Eye Konic (Silver Reflective)
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Snapback Eye Am
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Snapback ASE
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Snapback Conscious By Nature (Chrome)
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Snapback Woke But I Take Naps (Embroidered)
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Shop Books
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Autograph Book: Gotta Laugh to Keep from Crying (Paperback)
Regular price $40.00 USDRegular priceUnit price per -
Personalized Video Gift Box & Signed Hardcover — Gotta Laugh
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Autograph Book: Understanding Our Youth Through the Lens of Urban Culture (Paperback)
Regular price $40.00 USDRegular priceUnit price per$19.95 USDSale price $40.00 USD -
Autograph Book: Hip Hop Decoded (Paperback)
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T-shirt: New York Knicks Premium Gold & Puff
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T-shirt: New York Knicks with Names on Back
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T-shirt: New York Knicks Classic
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T-shirt: New York Knicks Champs 2026 (Team & Trophy Faux)
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From the Urban X Nation
Books, thoughtful gifts and moments shared by our community.
A gift with a personal touch
Take a closer look at Lutishia’s Urban X gift box experience.
Explore books & giftsFredy receives his book
A personal book-gifting moment from the Urban X community.
Watch on Instagram ↗Wear the Culture. Build the Legacy.
Black family-owned apparel from the Urban X Podcast. Hoodies, t-shirts and hats with messages that uplift, designed and printed in-house since 2018.